Marketing in customer technology environments : prospective customers and magical worlds

New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you m...

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Bibliographic Details
Main Author: Sudharshan, Devanathan, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
Subjects:
Marketing.
Technology.
Business & Economics > E-Commerce / Digital Marketing.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781839096020
9781839096006
Physical Description: 1 online resource (272 pages) ; cm

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Table of contents

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007 cr un|||||||||
008 200416s2020 enk ob 001 0 eng d
020 |a 9781839096020 
020 . . |a 9781839096006  |q electronic bk. 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
100 1 |a Sudharshan, Devanathan,  |e author. 
245 1 0 |a Marketing in customer technology environments :  |b prospective customers and magical worlds /  |c authored by Devanathan Sudharshan (University of Kentucky, USA). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2020. 
264 4 |c ©2020 
300 |a 1 online resource (272 pages) ;  |c cm 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion. 
520 |a New customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you market effectively using these new CTEs? Providing an accessible description of these new, emerging technologies, along with novel frameworks with which to apply them, marketing expert Devanathan Sudharshan offers a straightforward guide to leveraging CTEs. Laden with examples to make the discussion vivid for readers and excite their imaginations, Sudharshan covers decision making in CTEs, mixed reality technologies and enabling technologies. CTEs are still emerging, and their business impact is yet to be measured. This exciting investigative text offers students, practitioners and researchers the chance to learn about these technologies, see the possibilities of their impacts, and their growing applications for the world. 
588 0 |a Print version record. 
650 0 |a Marketing. 
650 0 |a Technology. 
650 7 |a Business & Economics  |x E-Commerce / Digital Marketing.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781839096013 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781839096006  |y Full text 

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