Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acum...

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Bibliographic Details
Main Authors Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects
Business communication.
Success in business.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781838676612
DOI10.1108/9781838676599
Physical Description1 online resource (xxiv, 308 pages)

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Table of Contents:
  • PART I. Introduction
  • Chapter 1. Strategic Communications and Business Acumen
  • PART II. Guiding Approaches to Business
  • Chapter 2. Growth, Innovation and Change
  • Chapter 3. Agile and Lean Management
  • Chapter 4. The Purpose-Driven Enterprise
  • PART III. The People
  • Chapter 5. Stakeholders and Society
  • Chapter 6. The Board of Directors and the C-suite
  • PART IV. The Money and the Numbers
  • Chapter 7. Finance and the Capital Markets
  • Chapter 8. Financial Statements and Valuation Essentials
  • Chapter 9. Corporate Disclosure: Laws, Rules and Regulations
  • PART V. Business Models
  • Chapter 10. Strategic Communication Agencies and Consultancies
  • Chapter 11. In-House Communication Departments and Teams
  • PART VI. Practice Makes Perfect
  • Chapter 12. Business Acumen and Professional Development.

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