Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acum...

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Bibliographic Details
Main Authors: Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
Business communication.
Success in business.
Business & Economics > Business Communication > General.
Business communication & presentation.
elektronické knihy
electronic books
ISBN: 9781838676612
Physical Description: 1 online resource (xxiv, 308 pages)

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Table of contents

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020 |a 9781838676612  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.3 
100 1 |a Ragas, Matthew W.,  |d 1977-  |e author. 
245 1 0 |a Business acumen for strategic communicators :  |b a primer /  |c Matthew W. Ragas (DePaul University, USA), Ron Culp (DePaul University, USA). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online resource (xxiv, 308 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a PART I. Introduction -- Chapter 1. Strategic Communications and Business Acumen -- PART II. Guiding Approaches to Business -- Chapter 2. Growth, Innovation and Change -- Chapter 3. Agile and Lean Management -- Chapter 4. The Purpose-Driven Enterprise -- PART III. The People -- Chapter 5. Stakeholders and Society -- Chapter 6. The Board of Directors and the C-suite -- PART IV. The Money and the Numbers -- Chapter 7. Finance and the Capital Markets -- Chapter 8. Financial Statements and Valuation Essentials -- Chapter 9. Corporate Disclosure: Laws, Rules and Regulations -- PART V. Business Models -- Chapter 10. Strategic Communication Agencies and Consultancies -- Chapter 11. In-House Communication Departments and Teams -- PART VI. Practice Makes Perfect -- Chapter 12. Business Acumen and Professional Development. 
520 |a Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acumen for Strategic Communicators' is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.  
588 0 |a Print version record. 
650 0 |a Business communication. 
650 0 |a Success in business. 
650 7 |a Business & Economics  |x Business Communication  |x General.  |2 bisacsh 
650 7 |a Business communication & presentation.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Culp, Ron,  |d 1947-  |e author. 
776 0 8 |i PDF version:  |z 9781838676599 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781838676599  |y Full text 

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