Cross-cultural social media marketing : bridging across cultural differences

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...

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Bibliographic Details
Main Author Moriuchi, Emi (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, [2021]
SeriesEmerald points.
Subjects
Internet marketing > Cross-cultural studies.
Social media > Cross-cultural studies.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781838671778
DOI10.1108/9781838671754
Physical Description1 online resource (160 pages).

Cover

Table of Contents:
  • chapter 1. An introduction to social media
  • chapter 2. Social media as communication channels
  • chapter 3. Inbound marketing and analytics
  • chapter 4. Engagement levels in social media
  • chapter 5. Influencer marketing
  • chapter 6. Cultures and its impact on social media usage
  • chapter 7. Cross-cultural social media marketing strategy
  • chapter 8. The role of technology in social media.

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