Marketing 5.0 : the role of human-mimicking technology

• Other Authors: Kumar, Ajay (Editor), Ciddikie, M. D. (Editor), Kashyap, Anil Kumar (Editor), Akram, Hafiz Wasim (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Artificial intelligence > Marketing applications.; Business & Economics > Consumer Behavior.; Sales and marketing.; Behavioural economics.; elektronické knihy; electronic books
• ISBN: 9781837978175
• DOI: 10.1108/9781837978151
• Physical Description: 1 online resource (300 pages)

Marketing 5.0: The Role of Human-Mimicking Technology focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ec...