The innovation approach : overcoming the limitations of design thinking and the lean startup

Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back t...

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Bibliographic Details
Main Author Roach, David C. (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Entrepreneurship.
Business & Economics > Entrepreneurship.
Entrepreneurship, start-ups.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781837978014
DOI10.1108/9781837977994
Physical Description1 online resource (280 pages)

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Table of Contents:
  • Section i. Introduction
  • Chapter 1. Systems of innovation
  • Chapter 2. Limitations of design thinking and the lean startup
  • Chapter 3. A complimentary model of innovation management
  • Section ii. Core steps and capabilities
  • Chapter 4. Secondary research
  • Chapter 5. Benchmarking
  • Chapter 6. Primary research
  • Chapter 7. Concept development
  • Chapter 8. Concept evaluation and the mvp
  • Section iii. Advanced tools and techniques
  • Chapter 9. Adoption theory in practice
  • Chapter 10. Learning from lead users
  • Chapter 11. Sustainability
  • Section iv. System level capabilities
  • Chapter 12. Team selection, structure and governance
  • Chapter 13. Project management essentials
  • Chapter 14. Heuristic business modeling.

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