The innovation approach : overcoming the limitations of design thinking and the lean startup
Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back t...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781837978014 |
| DOI | 10.1108/9781837977994 |
| Physical Description | 1 online resource (280 pages) |
Cover
| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | em-9781837978014 | ||
| 003 | UtOrBLW | ||
| 005 | 20241213182556.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 241213t20242025enk ob 001 0 eng d | ||
| 020 | |a 9781837978014 |q (e-book) | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 080 | |a 658 | ||
| 082 | 0 | 4 | |a 658.421 |2 23 |
| 100 | 1 | |a Roach, David C., |e author. | |
| 245 | 1 | 4 | |a The innovation approach : |b overcoming the limitations of design thinking and the lean startup / |c David C. Roach. |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2024. | |
| 264 | 4 | |c ©2025 | |
| 300 | |a 1 online resource (280 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Section i. Introduction -- Chapter 1. Systems of innovation -- Chapter 2. Limitations of design thinking and the lean startup -- Chapter 3. A complimentary model of innovation management -- Section ii. Core steps and capabilities -- Chapter 4. Secondary research -- Chapter 5. Benchmarking -- Chapter 6. Primary research -- Chapter 7. Concept development -- Chapter 8. Concept evaluation and the mvp -- Section iii. Advanced tools and techniques -- Chapter 9. Adoption theory in practice -- Chapter 10. Learning from lead users -- Chapter 11. Sustainability -- Section iv. System level capabilities -- Chapter 12. Team selection, structure and governance -- Chapter 13. Project management essentials -- Chapter 14. Heuristic business modeling. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back to core principles. By considering the strengths and weaknesses of Design Thinking and the Lean Startup within their respective contexts, expert David C. Roach revisits the fundamentals of innovation management. Addressing the cultural gap between STEM and business perspectives, Roach emphasizes the importance of managing the front-end of innovation, where the most critical decisions are made, and concepts shaped. Demonstrating how Design Thinking's enthusiasm for observational research can be particularly useful, while the Lean Startup's passion for hypothesis-driven minimum viable product (MVP) testing is a clear strength, Roach argues that the success of innovation depends on a robust concept coupled with a realistic business model. The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup challenges the notion that brainstorming or constant pivoting can solve all problems. It demonstrates that when aspects of both these methodologies are embedded in a structurally sound innovation management approach, the results can be world-class. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 7 | |a Business & Economics |x Entrepreneurship. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship, start-ups. |2 thema | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |z 9781837978007 |
| 776 | 0 | 8 | |i PDF version: |z 9781837977994 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781837977994 |