Marketing and design in the service sector : enhancing the customer experience

• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Customer relations.; Marketing.; Customer services.; elektronické knihy; electronic books
• ISBN: 9781837972784
• DOI: 10.1108/9781837972760
• Physical Description: 1 online resource (240 pages)

Marketing and Design in the Service Sector: Enhancing Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective...