How to sell value - demystified : a practical guide for communications agencies

• Main Author: Manners, Crispin (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Series: PRCA professional
• Subjects: Public relations firms > Marketing.; Value added.; Selling.; Publicity.; elektronické knihy; electronic books
• ISBN: 9781837971244
• DOI: 10.1108/9781837971220
• Physical Description: 1 online resource (144 pages).

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the...