Business acumen for strategic communicators : the workbook

• Main Authors: Ragas, Matthew (Author), Culp, Ron (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781837970841
• DOI: 10.1108/9781837970827
• Physical Description: 1 online resource (324 pages)

Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of...