Market research methods in the sports industry : managing sports brands

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to real...

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Bibliographic Details
Main Authors S̆eric, Neven (Author), Ljubica, Jasenko (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, [2025]
EditionSecond edition.
Subjects
Sports > Marketing > Research.
Marketing research > Methodology.
Sports > Economic aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781837534487
DOI10.1108/9781837534463
Physical Description1 online resource (232 pages)

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Table of Contents:
  • Chapter 1. Introduction
  • Chapter 2. Motives for Market Research in the Sports Industry
  • Chapter 3. Simple Market Research in the Sports Industry
  • Chapter 4. Secondary Data in Market Research in the Sports Industry
  • Chapter 5. Exploratory Research in the Sports Industry
  • Chapter 6. Descriptive Research in the Sports Industry
  • Chapter 7. Primary Data in Market Research in the Sports Industry
  • Chapter 8. Qualitative Market Research in the Sports Industry
  • Chapter 9. Field Implementation of Market Research in the Sports Industry
  • Chapter 10. Analysis of the Market Research Results in the Sports Industry.

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