The marketing of debt : how they get you
Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781836626008 |
| DOI | 10.1108/9781836625988 |
| Physical Description | 1 online resource (160 pages) |
Cover
Table of Contents:
- Chapter 1. Tripping the debt trap
- Chapter 2. A society drowning in debt
- Chapter 3. The abstract future
- Chapter 4. Self-control failures
- Chapter 5. When we abandon our goals
- Chapter 6. Our inconsistent minds summary one
- Chapter 7. Life is hard, but math is harder: Understanding the price of things
- Chapter 8. Misunderstanding interest rates
- Chapter 9. The illusion of price transparency
- Chapter 10. Dealing with multiple price components
- Chapter 11. Drip pricing
- Chapter 12. Credit card rewards
- Chapter 13. Platinum cards summary two
- Chapter 14. What should be.