The marketing of debt : how they get you
Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781836626008 |
| DOI | 10.1108/9781836625988 |
| Physical Description | 1 online resource (160 pages) |
Cover
| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | em-9781836626008 | ||
| 003 | UtOrBLW | ||
| 005 | 20250618175448.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 250618t20252025enk ob 001 0 eng d | ||
| 020 | |a 9781836626008 |q (e-book) | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 080 | |a 330 | ||
| 082 | 0 | 4 | |a 332.7 |2 23 |
| 100 | 1 | |a Dinsmore, John B., |e author. | |
| 245 | 1 | 4 | |a The marketing of debt : |b how they get you / |c John B. Dinsmore. |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2025. | |
| 264 | 4 | |c ©2025 | |
| 300 | |a 1 online resource (160 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Chapter 1. Tripping the debt trap -- Chapter 2. A society drowning in debt -- Chapter 3. The abstract future -- Chapter 4. Self-control failures -- Chapter 5. When we abandon our goals -- Chapter 6. Our inconsistent minds summary one -- Chapter 7. Life is hard, but math is harder: Understanding the price of things -- Chapter 8. Misunderstanding interest rates -- Chapter 9. The illusion of price transparency -- Chapter 10. Dealing with multiple price components -- Chapter 11. Drip pricing -- Chapter 12. Credit card rewards -- Chapter 13. Platinum cards summary two -- Chapter 14. What should be. | |
| 520 | |a Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they also exploit these psychological blind spots to get us deeper in hock. The Marketing of Debt: How They Get You is an irreverent look at the financial services industry and the psychological research on decision-making related to debt. Topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status branded credit cards, and taking scientifically proven steps for making better financial decisions. This book is for anyone who wants to understand common tactics that marketers of debt use to get people into deeper debt, and how to avoid the traps laid by lenders. For students, this will be an appealing point-of-entry to behavioural research on financial decision-making. This could also be required reading for a consumer behaviour or consumer finance course. Additionally, there is a self-help aspect to this book in that it will help individuals avoid falling into many of the traps laid by marketers of debt. Features a Foreword from Jason Harris of Mekanism. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Debt |x Marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |z 9781836626015 |
| 776 | 0 | 8 | |i PDF version: |z 9781836625988 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781836625988 |