Marketing intelligence. AI, trust, and innovation in the modern business landscape part b :

In the rapidly evolving world of business, technology isn't just an asset--it's the driving force behind innovation and success. Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape brings together cutting-edge insights and strategies from leading expe...

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Bibliographic Details
Other Authors Sinha, Mudita (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2025.
Subjects
Marketing > Technological innovations.
Artificial intelligence.
Business > Technological innovations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836625629
DOI10.1108/9781836625605
Physical Description1 online resource (360 pages)

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Table of Contents:
  • Chapter 1. Utilizing lstm forecasting and intelligent algorithmic computing for a dynamic trading approach / Tejinder Singh, Vikas Sharma, Syed Aboe Iltaf, and Nasima M H Carrim
  • Chapter 2. Synergizing digital learning with customer engagement in digital era / Samriddha D P, Thirupathi Manickam, Devarajanayaka Kalenahalli, and Ravi V
  • Chapter 3. Exploring trust dynamics in online relationship marketing and customer outcomes within the banking sector / Mohammed Majeed
  • Chapter 4. Unveiling the transformative role of chatbots: An insight from industry / Shimmy Francis and Sangeetha Rangasamy
  • Chapter 5. Sustainable marketing: Balancing profit and planet / Shanmugan Joghee, Sajal Kabiraj, Swamynathan Ramakrishnan, and Haitham M Alzoubi
  • Chapter 6. Embracing edge computing: Elevating marketing intelligence across asian business horizons / Priyakrushna Mohanty and Khushi Vasudev
  • Chapter 7. Unlocking user engagement: The fusion of behavioral finance and marketing in mobile applications / Kritika Pancholi and Parag Shukla
  • Chapter 8. User-engaged critical thinking abilities through 360-degree virtual reality documentaries / Twinkle Sara Joseph, Kannan Subramani, and Biju Kunnumpurath
  • Chapter 9. Exploring viewers' engagement with advertisements on over-the-top (ott) platforms: A systematic literature review / Abhra Ghosh and Mridanish Jha
  • Chapter 10. Towards the underlying theories of artificial intelligence in customer engagement: A review and future research agenda / Arabinda Bhandari and Mudita Sinha
  • Chapter 11. Leveraging ai-powered personalization to enhance borrowers' experience and trust for customer engagement in digital lending / V Gajapathy and Sathyanarayana K
  • Chapter 12. AI and strategy: The three perspectives framework / Juhani Merilehto and Dinesh Poudel.

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