Green marketing perspectives : effective messaging for sustainable practices

• Other Authors: Dua, Sonu (Editor), Dua, Sakshi (Editor), Kaur, Pawanpreet (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Green marketing.; elektronické knihy; electronic books
• ISBN: 9781836087748
• DOI: 10.1108/9781836087724
• Physical Description: 1 online resource (344 pages)

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Con...

Table of Contents:

• Section 1. Green marketing paradigms
• Chapter 1. Building a sustainable brand: The role of green marketing / Devender Kumar, Sonu Dua, and Sakshi Dua
• Chapter 2. Green marketing: A paradigm shift towards innovation / Shrejal Kumari, Shwati Sudha, and Anjali Kasture
• Chapter 3. A bibliometric analysis discourse on sustainable marketing strategies / Neeraj Bhanot, Anurag Pahuja, and Ajay Chandel
• Chapter 4. Bridging the attitude-behavior gap in green marketing: A structural equation modelling approach to psychological and environmental influences / Sanjay K., Shweta Tewari, and A. Nagaraj Subbarao
• Chapter 5. Green loyalty: Cultivating sustainable customer relationships through green marketing / Gurpreet Singh and Inderpal Singh
• Chapter 6. Exploring the interplay of corporate social responsibility and sustainability in green marketing strategies for cosmetic products / Shyamali Dubey
• Chapter 7. Analyzing the green sustainable responsibility in the Indian insurance sector / Amarjit Singh and Anoop Mohanty
• Chapter 8. Navigating the green horizon: Embracing green sustainable responsibility in business practices / Vasumathi Arumugam, Abdul Razak, Asokan Vasudevan, and Subashini R.
• Section 2. Green marketing competitive decisions
• Chapter 9. Unveiling the green mix: A strategic approach to sustainable marketing / Devender Kumar, Aabid Mushtaq Najar, and Lakshyaraj Singh Rathore
• Chapter 10. Factors affecting green purchase behaviour of rural customers of north India: An analysis through m-o-a framework / Ankita Saxena and Shashi Shekhar Gautam
• Chapter 11. Decoding gen z green purchase behavior in India by exploring green attitude, green customer perceived value, and green marketing mix / Khusboo Srivastava
• Chapter 12. Expectations and propensity of gen z to spend additional for eco-friendly green products: Lessons for marketers / Renuka Deshmukh and Srinivas Subbarao Pasumarti
• Chapter 13. Consumer's behavior concerning sustainable green packaging / Dilip Nana Aher and Yogesh Wasudev Bhowte
• Chapter 14. Role of green banking in promoting sustainable development in India / Anu Sahi, Abhishek Sharma, and Rajesh Bagga
• Chapter 15. Cloud of things lead to green supply chain integration and sustainability in industry 4.0 / Deepika Pandoi
• Chapter 16. A systematic review on integration between green sustainable supply chain and organizational management / Rohit Malik, Sakshi Dua, and Sonu Dua
• Section 3. Green marketing initiatives
• Chapter 17. Exploring green marketing: Past, present, and prospective directions / Rama Singh
• Chapter 18. Greening the click-environmental initiatives in global e-commerce marketing / Thomas K.V., Punam Rattan, and Raji Ramakrishnan Nair
• Chapter 19. Benefits and challenges of green marketing in the pharmaceutical industry / Prince Arora
• Chapter 20. Green marketing services: Navigating sustainability in business / Bhanu Sharma, Prikshat Kumar Angra, and Pritpal Singh.