Augmenting retail reality. part b, blockchain, AR, VR, and AI /

In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape,...

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Bibliographic Details
Other Authors Verma, Balraj (Editor), Mittal, Amit (Editor), Raman, Murali (Editor), Sindhav, Birud (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, [2024]
Subjects
Chain stores.
Internet of things > Economic aspects.
Augmented reality > Economic aspects.
Computers > Electronic Commerce.
Online marketing, Social media marketing.
E-commerce: business aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836087106
DOI10.1108/9781836087083
Physical Description1 online resource (208 pages)

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Table of Contents:
  • Chapter 1. Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail / Kaushikkumar Patel
  • Chapter 2.
  • Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality / Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam
  • Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies / Namrata Prakash, Monu Bhardwaj, and Priya Jindal
  • Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age / Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi
  • Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries / Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry
  • Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies / Vinoth S and Nidhi Srivastava
  • Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot's: A Smart PLS Approach for Evaluating User Engagement and Satisfaction / N. Suma Reddy, Varun Nayyar, and Pooja Khanna
  • Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis / Sulaiman Abdullah Saif Alnasser Mohammed
  • Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape / Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna
  • Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance / Syed Mohd Khalid and Babli Dhiman.

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