Augmenting retail reality. part a, blockchain, AR, VR, and the internet of things /

• Other Authors: Verma, Balraj (Editor), Mittal, Amit (Editor), Raman, Murali (Editor), Sindhav, Birud (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2024]
• Subjects: Chain stores.; Internet of things > Economic aspects.; Augmented reality > Economic aspects.; Computers > Electronic Commerce.; Business innovation.; E-commerce: business aspects.; elektronické knihy; electronic books
• ISBN: 9781836086369
• DOI: 10.1108/9781836086345
• Physical Description: 1 online resource (232 pages)

In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. 'Augmenting Retail Reality, Part A: Blockchain, AR, VR, and the Internet of Things' delves into the dynamic interplay between cutting-edge technologies and the...