Airport marketing strategies : aviation and tourism perspectives

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, with the aim of establishing their place within the transportation, tourism, and logistics sectors. H...

Full description

Saved in:
Bibliographic Details
Main Author Florido-Benítez, Lázaro (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Airports > Marketing.
Airports > Technological innovations.
Strategic planning.
Business & Economics > Marketing > General.
Sales and marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836080848
DOI10.1108/9781836080824
Physical Description1 online resource (216 pages)

Cover

Table of Contents:
  • Chapter 1. Introduction
  • Chapter 2. Marketing activity and its relationship with airports
  • Chapter 3. Airport costs and revenues to consider by airport operators
  • Chapter 4. Airport business portfolio
  • Chapter 5. Airport marketing strategy
  • Chapter 6. Diversification of airport marketing strategies
  • Chapter 7. Digital channels improve promotion and communication campaigns
  • Chapter 8. Airport and aviation international awards as a promotion marketing tool
  • Chapter 9. The importance of cybersecurity for airports in marketing activities.

Similar Items