Rural marketing as a tool for mational development : strategies for socio-economic progress

Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations. Rural Marketing...

Full description

Saved in:
Bibliographic Details
Main Author Chatterjee, Charles (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Rural development.
Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836080664
DOI10.1108/9781836080640
Physical Description1 online resource (208 pages)

Cover

Table of Contents:
  • Introduction
  • Chapter 1. Certain basic concepts and the background to rural marketing
  • Chapter 2. What is development?
  • Chapter 3. Hindrances to rural development
  • Chapter 4. Regulatory measures required for rural marketing and sales
  • Chapter 5. Sources of finance for rural marketing and development
  • Chapter 6. Whether socio-economic development may be achieved through rural marketing
  • Chapter 7. ICC international code of direct selling, 2013
  • Chapter 8. ICC advertising and marketing communications code, 2018
  • Chapter 9. Development and the issue of the protection and preservation of the environment conclusions.

Similar Items