Mindful marketing and strategic management : paving a sustainable society through past, present, and future perspectives

• Other Authors: Jee, Teck Weng (Editor), Lau, Evan (Editor), Kilgour, Mark (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Strategic planning.; Business & Economics > Strategic Planning.; Business strategy.; elektronické knihy; electronic books
• ISBN: 9781835497562
• DOI: 10.1108/9781835497548
• Physical Description: 1 online resource (168 pages)

Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with te...