Marketing intelligence. understanding customers in the era of digitalization part a :

In the fast-paced world of digitalization, understanding customers has never been more criticalor more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital chan...

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Bibliographic Details
Other Authors Sinha, Mudita (Editor), Bhandari, Arabinda (Editor), Priya, Samant Shant (Editor), Kabiraj, Sajal (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2025.
Subjects
Marketing > Technological innovations.
Artificial intelligence.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781835494202
DOI10.1108/9781835494189
Physical Description1 online resource (248 pages)

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Table of Contents:
  • Chapter 1. Unlocking the power of artificial intelligence for customer engagement: A bibliometric analysis / Chand Prakash, Ritu Yadav, Amit Dangi, and Manisha Yadav
  • Chapter 2. Unlocking financial potential: The dynamic relationship between markets and mobile applications / Mohammed Majeed, Jonas Yomboi, Alhassan Fatawu, Clement Nangpiire, and Manu Victoria
  • Chapter 3. Leveraging data sharing for enhanced experiences in service industries: Role of experience orientation and privacy calculus / Elangovan N, Aishwarya Nagarathinam, Sundaravel Elangovan, Aarthy Chellasamy, and Sangeetha Rangasamy
  • Chapter 4. Centralized knowledge management and machine learning for enhanced healthcare in Ghana / Gideon Awini, Abubakari Abdul-Razak, Mohammed Majeed, Ahmed Sakara, and Azumah Abdul-Tawab
  • Chapter 5. Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects / Talasila Harshitha, Prathiba S, Narasimha Murthy H, and Joel Jebadurai Devapictahi
  • Chapter 6. Internet of things and knowledge management / Abubakari Abdul-Razak, Mohammed Majeed, and Gideon Awini
  • Chapter 7. Enhancing customer satisfaction through artificial neural networks (anns): Principles, architectures, and practical applications / Diva Kaur Grewal, Vanishree Senthilkumaran, and Hridhya P. K.
  • Chapter 8. Managing the ethical concerns in adoption of artificial intelligence in marketing strategies: A case study of google AI / Aliza and Asha Ram Tripathi
  • Chapter 9. Role of artificial intelligence in customer engagement and experience / Shakti Swarupa Nayak, Himanshi R Giri, Thirupathi Manickam, and Sriram Ananthan
  • Chapter 10. Digital channels and user engagement: A conceptual framework for enhancing brand visibility and revenue / Swetalina Mishra, Girija Nandini, Pramod Kumar Patjoshi, and Shiv Sankar Das
  • Chapter 11. Natural processing language: Business strategy in marketing intelligence / Kankhita Mukherjee, Sriram Ananthan, Raghunandan G, and Thirupathi Manickam
  • Chapter 12. Alexa, can you please tell me how i can engage and provide the best experience and value to my customers / Akhila R Udupa and Arabinda Bhandari.

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