Navigating the digital landscape : understanding customer behaviour in the online world

• Other Authors: Singh, Nripendra (Editor), Kansra, Pooja, 1984- (Editor), Gupta, S. L. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Electronic commerce.; Business enterprises > Technological innovations.; Technological innovations > Social aspects.; elektronické knihy; electronic books
• ISBN: 9781835492741
• DOI: 10.1108/9781835492727
• Physical Description: 1 online resource (248 pages)

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...