Market grooming : the dark side of AI marketing

• Other Authors: Dadwal, Sumesh (Editor), Jahankhani, Hamid (Editor), Revett, Kenneth (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
• Subjects: Relationship marketing.; Artificial intelligence.; Artificial intelligence > Marketing applications.; elektronické knihy; electronic books
• ISBN: 9781835490037
• DOI: 10.1108/9781835490013
• Physical Description: 1 online resource (328 pages)

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. This compr...