Learning from media : arguments, analysis, and evidence

Richard Clark's observation that "...media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition" is as misunderstood today as it was when first published in the Review of...

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Bibliographic Details
Other Authors Clark, Richard E. 1940- (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, [2012]
Edition2nd edition.
SeriesPerspectives in instructional technology and distance learning.
Subjects
Media programs (Education)
Education > Administration > General.
Open learning, distance education.
Educational administration and organization.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781806615285
DOI10.1108/978-1-61735-812-8
Physical Description1 online resource (xviii, 256 pages)

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Table of Contents:
  • Media are mere vehicles: Foreword to the second edition / Michael Simonson
  • Preface / Richard E. Clark
  • Chapter 1. Media are mere vehicles: The opening argument / Richard E. Clark
  • Chapter 2. Questioning the meta-analyses of computer-based instruction research / Richard E. Clark
  • Chapter 3. Why should we expect media to teach anyone anything? / Richard E. Clark and Gavriel Salomon
  • Chapter 4. International views of the media debate / Richard E. Clark and Brenda M. Sugrue
  • Chapter 5. A summary of the disagreements with the mere vehicles argument / Richard E. Clark
  • Chapter 6. Robert kozma's counterpoint theory of learning with media / Robert B. Kozma
  • Chapter 7. Kozma reframes and extends his counter argument / Robert B. Kozma
  • Chapter 8. A review of kozma and clark's arguments / Gary R. Morrison
  • Chapter 9. The media versus methods issue / Richard E. Clark
  • Chapter 10. Are methods replaceable? A reply to critics in the etr&d special issue on the debate / Richard E. Clark
  • Chapter 11. New directions: An argument for research-based performance technology / Richard E. Clark and Fred Estes
  • Chapter 12. New directions: Evaluating distance education technologies / Richard E. Clark
  • Chapter 13. New directions: Equivalent evaluation of instructional media: The next round of media comparison studies / Gary R. Morrison
  • Chapter 14. What is next in the media and methods debate? / Richard E. Clark. Appendix: Richard Clark: A Biography / Michael Molenda.

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