Learning from media : arguments, analysis, and evidence

Richard Clark's observation that "...media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition" is as misunderstood today as it was when first published in the Review of...

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Bibliographic Details
Other Authors Clark, Richard E. 1940- (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, [2012]
Edition2nd edition.
SeriesPerspectives in instructional technology and distance learning.
Subjects
Online AccessFull text
ISBN9781806615285
DOI10.1108/978-1-61735-812-8
Physical Description1 online resource (xviii, 256 pages)

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245 0 0 |a Learning from media :  |b arguments, analysis, and evidence /  |c edited by Richard E. Clark. 
250 |a 2nd edition. 
264 1 |a Bingley, U.K :  |b Emerald Publishing Limited :  |b Information Age Publishing,  |c [2012] 
264 4 |c ©2012 
300 |a 1 online resource (xviii, 256 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Perspectives in instructional technology and distance learning 
504 |a Includes bibliographical references. 
505 0 |a Media are mere vehicles: Foreword to the second edition / Michael Simonson -- Preface / Richard E. Clark -- Chapter 1. Media are mere vehicles: The opening argument / Richard E. Clark -- Chapter 2. Questioning the meta-analyses of computer-based instruction research / Richard E. Clark -- Chapter 3. Why should we expect media to teach anyone anything? / Richard E. Clark and Gavriel Salomon -- Chapter 4. International views of the media debate / Richard E. Clark and Brenda M. Sugrue -- Chapter 5. A summary of the disagreements with the mere vehicles argument / Richard E. Clark -- Chapter 6. Robert kozma's counterpoint theory of learning with media / Robert B. Kozma -- Chapter 7. Kozma reframes and extends his counter argument / Robert B. Kozma -- Chapter 8. A review of kozma and clark's arguments / Gary R. Morrison -- Chapter 9. The media versus methods issue / Richard E. Clark -- Chapter 10. Are methods replaceable? A reply to critics in the etr&d special issue on the debate / Richard E. Clark -- Chapter 11. New directions: An argument for research-based performance technology / Richard E. Clark and Fred Estes -- Chapter 12. New directions: Evaluating distance education technologies / Richard E. Clark -- Chapter 13. New directions: Equivalent evaluation of instructional media: The next round of media comparison studies / Gary R. Morrison -- Chapter 14. What is next in the media and methods debate? / Richard E. Clark. Appendix: Richard Clark: A Biography / Michael Molenda. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Richard Clark's observation that "...media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition" is as misunderstood today as it was when first published in the Review of Educational Research in 1983. The convincing if little read scientific evidence presented by Clark has divided the field and caused considerable concern, especially among the providers of newer media for learning.A collection of writings about the "media effects debate," as it has come to be called, was published in 2001. Edited by Clark, Learning From Media was the first volume in the series "Perspectives in Instructional Technology and Distance Education." The series editors are convinced that the writings of Clark and those who take issue with his position are of critical importance to the field of instructional technology, Thus, a revised, second edition of Learning From Media is now being offered.The debate about the impact of media on learning remains a fundamental issue as new mediated approaches to teaching and learning are developed, and Clark's work should be at the center of the discussion. The critical articles on both sides of this debate are contained in Learning From Media, 2nd Edition. 
588 0 |a Print version record. 
650 0 |a Media programs (Education) 
650 7 |a Education  |x Administration  |x General.  |2 bisacsh 
650 7 |a Open learning, distance education.  |2 thema 
650 7 |a Educational administration and organization.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Clark, Richard E.  |q (Richard Edward),  |d 1940-  |e editor. 
776 0 8 |i Print version:  |z 9781617358111, 9781617358104 
776 0 8 |i PDF version:  |z 9781617358128 
830 0 |a Perspectives in instructional technology and distance learning. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/978-1-61735-812-8