B2B customer insight : the proven path to growth

• Main Author: Barrett, John, 1961- (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, Inc., [2012]
• Subjects: Customer relations.; Marketing.; Business & Economics > Customer Relations.; Customer services.; elektronické knihy; electronic books
• ISBN: 9781806614738
• DOI: 10.1108/978-1-61735-988-0
• Physical Description: 1 online resource (xi, 105 pages) : illustrations

For the first time in book form, 'B2B Customer Insight: The Proven Path to Growth,' will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing mar...