Authentic customer centricity : a journey towards sustainable customer experience

• Main Author: Zafer, Alkhatani Saad (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K : Emerald Publishing Limited : Information Age Publishing Inc., 2015.
• Subjects: Customer relations.; Corporate culture.; Business & Economics > Customer Relations.; Organizational theory and behaviour.; Customer services.; elektronické knihy; electronic books
• ISBN: 9781806611065
• DOI: 10.1108/978-1-62396-914-1
• Physical Description: 1 online resource (xii, 104 pages)

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.In this book, Dr. Zafer has provided a sorely needed guideboo...