Marketing in healthcare-related industries

• Main Authors: Hinson, Robert (Author), Adeola, Ogechi (Author), Limbu, Yam B. (Author), Mogaji, Emmanuel (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, Inc., [2020]
• Subjects: Medical care > Marketing.; Business & Economics > Industries > Healthcare.; Health economics.; Industry and industrial studies.; Health systems and services.; elektronické knihy; electronic books
• ISBN: 9781806605347
• DOI: 10.1108/978-1-64802-108-4
• Physical Description: 1 online resource (294 pages) : portraits

"Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the...