The future of India's rural markets : a transformational opportunity

• Main Author: Sinha, Kunal (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Subjects: Rural development > India.; India > Rural conditions > 21st century.; Business & Economics > Development > Economic Development.; Development economics & emerging economies.; elektronické knihy; electronic books
• ISBN: 9781804558249
• DOI: 10.1108/9781804558225
• Physical Description: 1 online resource (224 pages)

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2...

Table of Contents:

• Foreword / Vijay Mahajan Introduction. The Changemakers
• Part a: Why does rural India matter, more than ever
• Chapter 1. The intersection of agriculture and technology
• Chapter 2. The impact and challenge of migration
• Chapter 3. Faster economic growth
• Chapter 4. Rural women - a catalytic force
• Chapter 5. A matter of identity
• Chapter 6. Improvement in health and education
• Chapter 7. Financial inclusion
• Chapter 8. Rural road connectivity and electrification
• Chapter 9. Entrepreneurship with a difference
• Part b: Manifestations of change in rural India
• Chapter 10. The price of onions
• Chapter 11. From subsistence to competitive markets - the modernization of India's agriculture sector
• Chapter 12. From farming to services and entrepreneurship
• Chapter 13. From isolated, male-dominated fiefdoms to connected and empowered hubs - the new gram panchayat
• Chapter 14. From media dark to connected lives
• Chapter 15. From handouts to financial growth
• Chapter 16. From fatalism to fearless futures
• Chapter 17. From empty classrooms to engaging learning
• Chapter 18. From medical staff shortages to digital healthcare
• Chapter 19. From nautanki to takatak
• Chapter 20. From mud paths to rural roads
• Chapter 21. From cowdung as fuel to renewable energy
• Chapter 22. From haats and melas to technology-enabled marketplaces
• Chapter 23. From the plough to technology-enabled farming
• Chapter 24. From rainfall dependence to participative water management
• Chapter 25. From gram pradhans to new age influencers
• Part c: How to be meaningful
• Chapter 26. Build trust across the rural customer journey
• Chapter 27. Forge partnerships for rural transformation
• Chapter 28. Leverage the opportunity in agricultural exports
• Chapter 29. Understand the role of religion
• Chapter 30. Practice new approaches in participatory research
• Chapter 31. Unlock grassroots innovation conclusion. Changing the game.