The future of India's rural markets : a transformational opportunity

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2...

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Bibliographic Details
Main Author: Sinha, Kunal, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Subjects:
Rural development > India.
Business & Economics > Development > Economic Development.
Development economics & emerging economies.
India > Rural conditions > 21st century.
elektronické knihy
electronic books
ISBN: 9781804558249
Physical Description: 1 online resource (224 pages)

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Table of contents

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100 1 |a Sinha, Kunal,  |e author. 
245 1 4 |a The future of India's rural markets :  |b a transformational opportunity /  |c Kunal Sinha (M&C Saatchi Indonesia, Indonesia). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2023. 
264 4 |c ©2023 
300 |a 1 online resource (224 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Foreword / Vijay Mahajan Introduction. The Changemakers -- Part a: Why does rural India matter, more than ever -- Chapter 1. The intersection of agriculture and technology -- Chapter 2. The impact and challenge of migration -- Chapter 3. Faster economic growth -- Chapter 4. Rural women - a catalytic force -- Chapter 5. A matter of identity -- Chapter 6. Improvement in health and education -- Chapter 7. Financial inclusion -- Chapter 8. Rural road connectivity and electrification -- Chapter 9. Entrepreneurship with a difference -- Part b: Manifestations of change in rural India -- Chapter 10. The price of onions -- Chapter 11. From subsistence to competitive markets - the modernization of India's agriculture sector -- Chapter 12. From farming to services and entrepreneurship -- Chapter 13. From isolated, male-dominated fiefdoms to connected and empowered hubs - the new gram panchayat -- Chapter 14. From media dark to connected lives -- Chapter 15. From handouts to financial growth -- Chapter 16. From fatalism to fearless futures -- Chapter 17. From empty classrooms to engaging learning -- Chapter 18. From medical staff shortages to digital healthcare -- Chapter 19. From nautanki to takatak -- Chapter 20. From mud paths to rural roads -- Chapter 21. From cowdung as fuel to renewable energy -- Chapter 22. From haats and melas to technology-enabled marketplaces -- Chapter 23. From the plough to technology-enabled farming -- Chapter 24. From rainfall dependence to participative water management -- Chapter 25. From gram pradhans to new age influencers -- Part c: How to be meaningful -- Chapter 26. Build trust across the rural customer journey -- Chapter 27. Forge partnerships for rural transformation -- Chapter 28. Leverage the opportunity in agricultural exports -- Chapter 29. Understand the role of religion -- Chapter 30. Practice new approaches in participatory research -- Chapter 31. Unlock grassroots innovation conclusion. Changing the game. 
520 |a A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers. 
588 0 |a Print version record. 
650 0 |a Rural development  |z India. 
651 0 |a India  |x Rural conditions  |y 21st century. 
650 7 |a Business & Economics  |x Development  |x Economic Development.  |2 bisacsh 
650 7 |a Development economics & emerging economies.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9781804558232 
776 0 8 |i PDF version:  |z 9781804558225 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781804558225  |y Full text 

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