Digital influence on consumer habits : marketing challenges and opportunities

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by thei...

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Bibliographic Details
Main Authors: Singh, Nripendra, (Author), Kansra, Pooja, (Author), Gupta, S. L., (Author)
Format: eBook
Language: English
Published: Leeds : Emerald Publishing Limited, 2024.
Subjects:
Internet marketing.
Consumer behavior.
Consumption (Economics)
Business & Economics > Marketing > General.
Online marketing / Social media marketing.
Sales and marketing.
elektronické knihy
electronic books
ISBN: 9781804553442
Physical Description: 1 online resource (272 pages)

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Table of contents

LEADER 04522nam a2200445Ii 4500
001 em-9781804553442
003 UtOrBLW
005 20240418170725.0
006 m o d
007 cr un|||||||||
008 240418t20242024enk ob 001 0 eng d
020 |a 9781804553442  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
100 1 |a Singh, Nripendra,  |e author. 
245 1 0 |a Digital influence on consumer habits :  |b marketing challenges and opportunities /  |c Nripendra Singh, Pooja Kansra, S. L. Gupta. 
264 1 |a Leeds :  |b Emerald Publishing Limited,  |c 2024. 
264 4 |c ©2024 
300 |a 1 online resource (272 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1. Disruptive Artificial Intelligence: Augmenting Consumer Experience Through Chatbot Banking / Forbes Makudza, Divaries C Jaravaza, Godfrey Makandwa, and Paul Mukucha -- Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer(P2C) Service Delivery in Sri Lanka / Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D., and Nripendra Singh -- Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry in Zimbabwe / Ngonidzashe Katsamba, Agripah Kandiero, and Sabelo Chizwina -- Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets / Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj -- Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions / Sumit Oberoi, Pooja Kansra, and Vedica Awasthi -- Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT community using SOR Model / Preeti Mehra and Aayushi Singh -- Chapter 7. Factors for sharing economy platforms in the Indian context / Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita Srivastava -- Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) are responding to it? / Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim -- Chapter 9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets / Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan -- Chapter 10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi's Digital Era / Zahid Hussain -- Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers Online Food Choices: Use of Digital Nudging / Vivek Mishra. 
520 |a Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity. For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. 
588 0 |a Print version record. 
650 0 |a Internet marketing. 
650 0 |a Consumer behavior. 
650 0 |a Consumption (Economics) 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Online marketing / Social media marketing.  |2 thema 
650 7 |a Sales and marketing.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Kansra, Pooja,  |e author. 
700 1 |a Gupta, S. L.,  |e author. 
776 0 8 |i Print version:  |z 9781804553435 
776 0 8 |i PDF version:  |z 9781804553428 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781804553428  |y Full text 

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