Online reputation management in destination and hospitality : what we know, what we need to know

• Other Authors: Rialti, Riccardo (Editor), Kvítková, Zuzana (Editor), Makovník, Tomás (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Subjects: Tourism > Marketing.; Hospitality industry > Marketing.; Internet marketing.; Reputation.; elektronické knihy; electronic books
• ISBN: 9781803823775
• DOI: 10.1108/9781803823751
• Physical Description: 1 online resource (320 pages)

Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collect...