Break the wall : why and how to democratize digital in your business

Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital...

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Bibliographic Details
Main Authors Aksehirli, Zeynep (Author), Bart, Yakov (Author), Chan, Kwong (Author), Pauwels, Koen (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2022.
SeriesAmerican Marketing Association
Subjects
Business enterprises > Technological innovations.
Marketing > Technological innovations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781803821856
DOI10.1108/9781803821856
Physical Description1 online resource (168 pages).

Cover

Table of Contents:
  • Chapter 1. Introduction to seven big insights
  • Chapter 2. Frame digital transformation
  • Chapter 3. Set your goals
  • Chapter 4. Analyze the gaps
  • Chapter 5. Wield the sledgehammer
  • Chapter 6. Design the open-floor plan
  • Chapter 7. Implement to avoid pitfalls
  • Chapter 8. Learn from the experiences of others.

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