Artificial intelligence in marketing

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...

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Bibliographic Details
Other Authors Malhotra, Naresh K. (Editor), Sudhir, K. (Editor), Toubia, Olivier (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2023.
SeriesReview of marketing research ; v. 20.
Subjects
Artificial intelligence > Marketing applications.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781802628777
DOI10.1108/S1548-6435202320
Physical Description1 online resource (344 pages).

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Table of Contents:
  • Introduction. The state of AI research in marketing: Active, fertile, and ready for explosive growth / K. Sudhir and Olivier Toubia
  • Chapter 1. The economics of artificial intelligence: A marketing perspective / MengQi (Annie) Ding and Avi Goldfarb
  • Chapter 2. AI and personalization / Omid Rafieian and Hema Yoganarasimhan
  • Chapter 3. Artificial intelligence and pricing / Diego Aparicio and Kanishka Misra
  • Chapter 4. Leveraging AI for content generation: A customer equity perspective / David Schweidel, Martin Reisenbichler, Thomas Reutterer, and Kunpeng Zhang
  • Chapter 5. Artificial intelligence and user-generated data are transforming how firms come to understand customer needs / John R. Hauser, Zelin Li, and Chengfeng Mao
  • Chapter 6. AI applications to customer feedback research: A review / Peter S. Lee, Ishita Chakraborty, and Shrabastee Banerjee
  • Chapter 7. Natural language processing in marketing / Jochen Hartmann and Oded Netzer
  • Chapter 8. Marketing through the machine's eyes: Image analytics and interpretability / Shunyuan Zhang, Flora Feng, and Kannan Srinivasan
  • Chapter 9. Deep learning in marketing: A review and research agenda / Xiao Liu
  • Chapter 10. Anthropomorphism in artificial intelligence: A review of empirical work across domains and insights for future research / Ertugrul Uysal, Sascha Alavi and Valéry Bezençon.

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