Artificial intelligence in marketing
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...
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| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
|
| Series | Review of marketing research ;
v. 20. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781802628777 |
| DOI | 10.1108/S1548-6435202320 |
| Physical Description | 1 online resource (344 pages). |
Cover
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| 020 | |a 9781802628777 |q (e-book) | ||
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| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.80028563 |2 23 |
| 245 | 0 | 0 | |a Artificial intelligence in marketing / |c edited by Naresh K. Malhotra (Georgia Institute of Technology, USA), K. Sudhir (Yale University, USA), and Olivier Toubia (Columbia University, USA). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2023. | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online resource (344 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research ; |v v. 20 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction. The state of AI research in marketing: Active, fertile, and ready for explosive growth / K. Sudhir and Olivier Toubia -- Chapter 1. The economics of artificial intelligence: A marketing perspective / MengQi (Annie) Ding and Avi Goldfarb -- Chapter 2. AI and personalization / Omid Rafieian and Hema Yoganarasimhan -- Chapter 3. Artificial intelligence and pricing / Diego Aparicio and Kanishka Misra -- Chapter 4. Leveraging AI for content generation: A customer equity perspective / David Schweidel, Martin Reisenbichler, Thomas Reutterer, and Kunpeng Zhang -- Chapter 5. Artificial intelligence and user-generated data are transforming how firms come to understand customer needs / John R. Hauser, Zelin Li, and Chengfeng Mao -- Chapter 6. AI applications to customer feedback research: A review / Peter S. Lee, Ishita Chakraborty, and Shrabastee Banerjee -- Chapter 7. Natural language processing in marketing / Jochen Hartmann and Oded Netzer -- Chapter 8. Marketing through the machine's eyes: Image analytics and interpretability / Shunyuan Zhang, Flora Feng, and Kannan Srinivasan -- Chapter 9. Deep learning in marketing: A review and research agenda / Xiao Liu -- Chapter 10. Anthropomorphism in artificial intelligence: A review of empirical work across domains and insights for future research / Ertugrul Uysal, Sascha Alavi and Valéry Bezençon. | |
| 520 | |a Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Artificial intelligence |x Marketing applications. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Malhotra, Naresh K., |e editor. | |
| 700 | 1 | |a Sudhir, K., |e editor. | |
| 700 | 1 | |a Toubia, Olivier, |e editor. | |
| 776 | 0 | 8 | |i Print version: |z 9781802628760 |
| 776 | 0 | 8 | |i PDF version: |z 9781802628753 |
| 830 | 0 | |a Review of marketing research ; |v v. 20. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435202320 |