Artificial intelligence in marketing

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...

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Bibliographic Details
Other Authors: Malhotra, Naresh K., (Editor), Sudhir, K., (Editor), Toubia, Olivier, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Series: Review of marketing research ; v. 20.
Subjects:
Artificial intelligence > Marketing applications.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781802628777
Physical Description: 1 online resource (344 pages).

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Table of contents

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020 |a 9781802628777  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
245 0 0 |a Artificial intelligence in marketing /  |c edited by Naresh K. Malhotra (Georgia Institute of Technology, USA), K. Sudhir (Yale University, USA), and Olivier Toubia (Columbia University, USA). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2023. 
264 4 |c ©2023 
300 |a 1 online resource (344 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Review of marketing research ;  |v v. 20 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction. The state of AI research in marketing: Active, fertile, and ready for explosive growth / K. Sudhir and Olivier Toubia -- Chapter 1. The economics of artificial intelligence: A marketing perspective / MengQi (Annie) Ding and Avi Goldfarb -- Chapter 2. AI and personalization / Omid Rafieian and Hema Yoganarasimhan -- Chapter 3. Artificial intelligence and pricing / Diego Aparicio and Kanishka Misra -- Chapter 4. Leveraging AI for content generation: A customer equity perspective / David Schweidel, Martin Reisenbichler, Thomas Reutterer, and Kunpeng Zhang -- Chapter 5. Artificial intelligence and user-generated data are transforming how firms come to understand customer needs / John R. Hauser, Zelin Li, and Chengfeng Mao -- Chapter 6. AI applications to customer feedback research: A review / Peter S. Lee, Ishita Chakraborty, and Shrabastee Banerjee -- Chapter 7. Natural language processing in marketing / Jochen Hartmann and Oded Netzer -- Chapter 8. Marketing through the machine's eyes: Image analytics and interpretability / Shunyuan Zhang, Flora Feng, and Kannan Srinivasan -- Chapter 9. Deep learning in marketing: A review and research agenda / Xiao Liu -- Chapter 10. Anthropomorphism in artificial intelligence: A review of empirical work across domains and insights for future research / Ertugrul Uysal, Sascha Alavi and Valéry Bezençon. 
520 |a Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students. 
588 0 |a Print version record. 
650 0 |a Artificial intelligence  |x Marketing applications. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Malhotra, Naresh K.,  |e editor. 
700 1 |a Sudhir, K.,  |e editor. 
700 1 |a Toubia, Olivier,  |e editor. 
776 0 8 |i Print version:  |z 9781802628760 
776 0 8 |i PDF version:  |z 9781802628753 
830 0 |a Review of marketing research ;  |v v. 20. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435202320  |y Full text 

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