Artificial intelligence in marketing

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...

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Bibliographic Details
Other Authors Malhotra, Naresh K. (Editor), Sudhir, K. (Editor), Toubia, Olivier (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2023.
SeriesReview of marketing research ; v. 20.
Subjects
Artificial intelligence > Marketing applications.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781802628777
DOI10.1108/S1548-6435202320
Physical Description1 online resource (344 pages).

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Summary:Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
Bibliography:Includes bibliographical references and index.
ISBN:9781802628777
DOI:10.1108/S1548-6435202320
Physical Description:1 online resource (344 pages).

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