Products for conscious consumers : developing, marketing and selling ethical products

Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" strategi...

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Bibliographic Details
Other Authors Ogunyemi, Kemi (Editor), Burgal, Vanessa (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2022.
Subjects
Consumption (Economics) > Moral and ethical aspects.
Consumer behavior > Moral and ethical aspects.
Green marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781802628395
DOI10.1108/9781802628371
Physical Description1 online resource (296 pages)

Cover

Table of Contents:
  • PART A. ETHICAL MARKETING
  • Chapter 1: Products for Conscious Consumers - A General Introduction / Vanessa Burgal
  • Chapter 2. Ethical Marketing: Concepts and Reasons / Rehema Kagendo-Kiarie
  • Chapter 3. Ethical Marketing: from Product Ideation to Commercialisation / Adriana Aschl
  • Chapter 4. The Value of Consumer Awareness and Corporate Social Responsibility in Marketing: An Overview / Chibueze Clinton and Sarvjeet Kaur Chatrath
  • Part B. CONSUMER ETHICS
  • Chapter 5. The Relationship Between Marketing and Consumer Choices / Mario di Giulio, Maria Angela Maina, Kimberly Muriethi, Livia Canepa, and Sophie Gai
  • Chapter 6. Dimensions of Conscious Consumption / Julia N. Solovjova, Oksana Yuldasheva, and Olga Konnikova
  • Chapter 7. Nudging and Boosting towards Sustainable Food Choices - A Systematic Literature Review of Cognitively Oriented Measures / Julia Winterstein
  • Part C. ENVIRONMENTAL MARKETING
  • Chapter 8. Considering the Short-term and Long-term Impact of Products and Services on the Planet / Okechukwu Amah and Segun Jones
  • Chapter 9. Marketing Sustainability - A Critical Consideration of Environmental Marketing Strategies / Madhavi Venkatesan
  • Chapter 10. CSR: A Business Gimmick? / Fadwa Chaker
  • Part D. MARKETING FOR SOCIETY
  • Chapter 11. Ethical New Product Development: A Case of Digital Loans Products in Kenya / Thaisaiyi Zephania Opati
  • Chapter 12. Developing Good Goods and Services that Serve the Consumer / James Ngugi Njuguna
  • Chapter 13. Learning as We Go: Responsibility, Sustainability, and the Marketing Function / Kemi Ogunyemi.

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