Social media influencing in the city of likes : Dubai and the postdigital condition

Dubai's audacious architecture and photographic locations attract social media 'influencers' from around the world. How has Dubai, once a small fishing village on the edge of a desert, morphed into a hyper-modern backdrop for this global phenomenon? How can we understand these interac...

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Bibliographic Details
Main Author: Hurley, Zoe, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Series: Emerald points.
Subjects:
Social media and society > United Arab Emirates > Dubai.
Internet personalities > United Arab Emirates > Dubai.
Internet marketing > Social aspects > United Arab Emirates > Dubai.
Social Science > Media Studies.
Social groups.
Dubai (United Arab Emirates) > Social life and customs.
elektronické knihy
electronic books
ISBN: 9781802627572
Physical Description: 1 online resource (184 pages).

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Table of contents

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020 |a 9781802627572  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 316.35 
100 1 |a Hurley, Zoe,  |e author. 
245 1 0 |a Social media influencing in the city of likes :  |b Dubai and the postdigital condition /  |c Zoe Hurley (Zayed University, UAE). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2023. 
264 4 |c ©2023 
300 |a 1 online resource (184 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Emerald points 
504 |a Includes bibliographical references and index. 
505 0 |a Part one -- Chapter 1. Introduction -- Chapter 2. Influencer-genealogy -- Part two -- Chapter 3. Postdigital visualities -- Chapter 4. Postdigital cityscape -- Part three -- Chapter 5. Picture dubai -- Chapter 6. Mediatizing-self -- Chapter 7. Heuristics of influence -- Chapter 8. Orientalist influence -- Chapter 9. Mobile migrant labour -- Chapter 10. Conclusion. 
520 |a Dubai's audacious architecture and photographic locations attract social media 'influencers' from around the world. How has Dubai, once a small fishing village on the edge of a desert, morphed into a hyper-modern backdrop for this global phenomenon? How can we understand these interactions as our relationships with digital technologies undergo radical change? This timely research-based study reveals how micro-celebrities and Dubai's visible economies influence the evolution of the Emirate. Taking a cutting edge post-digital approach, underpinned by cultural studies and social media theory, Social Media Influencing in The City of Likes presents a series of unique case studies and demonstrates how Dubai is considered not only an illusion of unlimited indulgence but also a city dependent on the emerging infrastructure of visible economies, visual attractions, and 'Instagrammable' locations. Evaluating the cases of multiple influencers, from local to transnational content creators, Hurley reveals how residents, non-citizens and migrant workers surviving as influencers in the city of 'likes.' Providing a much-needed de-Westernising perspectives of Dubai's social media influencing industry within the broader context of global platform capitalism, Social Media Influencing in The City of Likes offers an important contribution to the field of social media through illustrating visible economies in a city circuited by social media influencing. 
588 0 |a Print version record. 
650 0 |a Social media and society  |z United Arab Emirates  |z Dubai. 
650 0 |a Internet personalities  |z United Arab Emirates  |z Dubai. 
650 0 |a Internet marketing  |x Social aspects  |z United Arab Emirates  |z Dubai. 
651 0 |a Dubai (United Arab Emirates)  |x Social life and customs. 
650 7 |a Social Science  |x Media Studies.  |2 bisacsh 
650 7 |a Social groups.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9781802627565 
776 0 8 |i PDF version:  |z 9781802627558 
830 0 |a Emerald points. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781802627558  |y Full text 

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