Wellness culture : how the wellness movement has been used to empower, profit and misinform

• Main Author: Baker, Stephanie Alice (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Series: SocietyNow.
• Subjects: Health promotion > Marketing.; Leisure industry.; Alternative medicine specialists.; Consumer behavior.; Internet > Social aspects.; elektronické knihy; electronic books
• ISBN: 9781802624670
• DOI: 10.1108/9781802624656
• Physical Description: 1 online resource (244 pages).

Wellness has become synonymous with yoga, meditation, and other forms of self-care. Over the past 60 years, what began as an alternative to mainstream medicine has coalesced with consumer culture and has been commercialised to such an extent that the term is now synonymous with an industry of exclus...