The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation

• Other Authors: Foroudi, Pantea, 1974- (Editor), Nguyen, Bang (Editor), Melewar, T. C. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Subjects: Branding (Marketing); Business communication.; elektronické knihy; electronic books
• ISBN: 9781800718999
• DOI: 10.1108/9781800718975
• Physical Description: 1 online resource (684 pages)

Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been publi...

Table of Contents:

• Part I. Introduction
• Chapter 1. Multi-stakeholder communication: Emerging issues for corporate identity, branding and reputation / Pantea Foroudi, Bang Nguyen, and T.C. Melewar
• Part II. Stakeholders' communication: Branding
• Chapter 2. Corporate brand communication oriented in higher education sector / Jane Hemsley-Brown and Izhar Oplatka
• Chapter 3. Assessing the psychological impact of the pandemic narrative in the media on hospitality consumption mood / Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin
• Chapter 4. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers / Nazan Colmekcioglu
• Chapter 5. Integrated stakeholders' communication management in b2c context / Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti
• Chapter 6. Islamic branding: Examines the concept of religious branding and how beliefs influence brand loyalty, word-of-mouth and purchase intention / Waleed Yousef and Ahmed Alhabashi
• Chapter 7. The importance of social media opinion leadership in corporate branding and influencing consumers' behavioral intentions / Farbod Fakhreddin
• Chapter 8. Digital transformation and corporate branding: Opportunities and challenges for identity and reputation management / Maria Jerez-Jerez
• Part III. Stakeholders' communication: Identity
• Chapter 9. Examining the influence of corporate identity on corporate reputation and non-financial brand performance in the context of higher education / Amad Ali, Pantea Foroudi, and Maria Palazzo
• Chapter 10. Impact of motivation, technology and social interaction on teaching using blended learning / Marwa Abdellateef and Pantea Foroudi
• Chapter 11. Opportunism and specific investment in buyer-supplier relationships: The role of communication, branding, and identity / Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi
• Chapter 12. Corporate brand communication: Identity, image and reputation / Abraham Joseph and Suraksha Gupta
• Chapter 13. Augmented reality and corporate brand identity: An opportunity for pioneer enterprises / Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria Caprino
• Chapter 14. From digital content marketing toward brand engagement / Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari Ahadi
• Chapter 15. Can research methods replace the strategy? Designing and implementing city marketing research in two greek cities: Advantages and disadvantages / Kleanthis Sirakoulis and Alex Deffner
• Chapter 16.the role of wayfinding in healthcare. Making the environment healthier / Ann Petermans and Luciana Mattiello
• Part IV. Stakeholders' communication: Reputation
• Chapter 17. Corporate brand reputation and covid-19 pandemic management: Interpretive approach from aviation sector in Malaysia / Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin
• Chapter 18. Corporate brand reputation and ethic, sustainability, and inclusion: The shift in post pandemic corporate narrative: From corporate brand reputation to corporate sustainability / Nina Overton-De Klerk and Clarissa Muir
• Chapter 19. Mapping customer engagement's intellectual a multi-method bibliometric approach and future directions / Reza Marwi, Linda D Hollebeek, and Pantea Foroudi
• Chapter 20. Stakeholders' communications in online setting: A sub-saharan African perspective during covid-19 pandemic lockdown / Ogechi Adeola, Emeka Raphael Agu, and Oserere Ibelegbu
• Chapter 21. Examining the influence of eco fashion innovativeness towards fast fashion brand image and behavioral intentions: A study of consumers' perception towards eco innovation practices in the United Kingdom / Helnaz Ahmadi Lari, Pantea Foroudi, and Charles Dennis
• Chapter 22. Linking customer-integration and co-production to service-quality-performance: The importance of quality-control initiatives / Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria Palazzo
• Chapter 23. Proposing self-service technology model in a service ecosystem playground / Asieh Nazemi, Manijeh Haghighinasab, and Pantea Foroudi
• Chapter 24. Digitally transformed value exchange of company with customers and collaborators / Hashem Aghazadeh, Nakisa Rezaie, and Pedram Fazlinejad
• Chapter 25. Brand co-innovation in the sharing economy: A conceptual framework from insight to performance-based value co-creation and customer engagement / Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini.