Sustainability and social marketing issues in Asia

• Other Authors: Quoquab, Farzana, 1978- (Editor), Mohammad, Jihad, 1970- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Subjects: Social marketing > Asia.; Sustainability > Asia.; Green marketing > Asia.; elektronické knihy; electronic books
• ISBN: 9781800718470
• DOI: 10.1108/9781800718456
• Physical Description: 1 online resource (232 pages)

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread d...