How alternative is alternative? : the role of entrepreneurial development, form, and function in the emergence of alternative marketscapes

• Other Authors: Mars, Matthew M. (Editor), Schau, H. Jensen (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Series: Advances in the study of entrepreneurship, innovation & economic growth ; v. 29.
• Subjects: Entrepreneurship.; elektronické knihy; electronic books
• ISBN: 9781800717756
• DOI: 10.1108/S1048-4736202229
• Physical Description: 1 online resource (228 pages).

There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative fo...