Sport, social media, and digital technology : sociological approaches

• Other Authors: Sanderson, Jimmy (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Series: Research in the sociology of sport ; v. 15.
• Subjects: Social media in sports.; elektronické knihy; electronic books
• ISBN: 9781800716858
• DOI: 10.1108/S1476-2854202215
• Physical Description: 1 online resource (x, 247 pages).

Social media and digital technologies have become significant forces in the sport industry. From athletes and fans interacting via social media and video games, sport organizations integrating these technologies into marketing and public relations functions, to coaches and athletic trainers using di...