The value of design in retail and branding

• Other Authors: Quartier, Katelijn (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2021]
• Subjects: Store decoration.; Stores, Retail > Design.; Branding (Marketing); elektronické knihy; electronic books
• ISBN: 9781800715813
• DOI: 10.1108/9781800715790
• Physical Description: 1 online resource (296 pages)

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing togeth...