Strategic corporate communication in the digital age

• Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Business communication > Technological innovations.; Digital communications.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781800712669; 9781800712645
• DOI: 10.1108/9781800712645
• Physical Description: 1 online resource (xx, 259 pages)

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organi...

Table of Contents:

• Chapter 1. Strategic dialogic communication through digital media during COVID-19 / Mark Anthony Camilleri
• Chapter 2. Trust and belonging in individual and organizational relationships / Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan
• Chapter 3. Corporate communication through social networks: The identification of key dimensions for dialogic communication / Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri
• Chapter 4. The corporate communications executives& - interactive engagement through digital media / Mark Anthony Camilleri, and Pedro Isaias
• Chapter 5. Using the balanced scorecard for strategic communication and performance management / Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital Jayantila
• Chapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter / Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi
• Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework / Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi
• Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram / Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri
• Chapter 9. Large-scale retailers, digital media and in-store communications / Sabina Riboldazzi, and Antonella Capriello
• Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement / Ciro Troise, and Mark Anthony Camilleri
• Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain / Pablo Rodríguez-Gutiérrez
• Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India / Tejinderpal Singh, Raj Kumar, and Prateek Kalia
• Chapter 13. Small and medium sized enterprises& - engagement with social media for corporate communication / Oluwasola Oni
• Chapter 14. A taxonomy of online marketing methods for corporate communication / Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo.