Sustainability marketing : new directions and practices
With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices ex...
Saved in:
| Main Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2021.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781800712461 |
| DOI | 10.1108/9781800712447 |
| Physical Description | 1 online resource (296 pages) |
Cover
Table of Contents:
- Part I. Marketing scenario in the 21st century
- Chapter 1. Brief history of business and its sustainability
- Chapter 2. Conventional marketing practices
- Chapter 3. The Sustainability Challenge
- Chapter 4. Marketing and socio-ecological balance
- Part II. Sustainability marketing: a new paradigm
- Chapter 5. The basic concept of sustainability marketing
- Chapter 6. Sustainability marketing - The environmental perspective
- Chapter 7. Sustainability marketing - the social perspective
- Chapter 8. Sustainability marketing- the economic perspective
- Part III. Consumer oriented sustainability marketing
- Chapter 9. Market segmentation, targeting and positioning
- Chapter 10. The sustainable consumer
- Chapter 11. Sustainability marketing mix
- Chapter 12. Sustainability branding
- Part IV. Sustainability marketing: strategic intent
- Chapter 13. Foundation of strategic sustainability marketing
- Chapter 14. Sustainability and business environments
- Chapter 15. Sustainability marketing strategy formulation
- PART V. Sustainability marketing: contemporaray issues
- Chapter 16. Digitalisation and sustainability
- Chapter 17. Contemporary issues in sustainability marketing.