Sustainability marketing : new directions and practices

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices ex...

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Bibliographic Details
Main Authors: Sharma, Rishi Raj, (Author), Kaur, Tanveer, (Author), Singh Syan, Amanjot, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
Green marketing.
Business & Economics > Marketing > General.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781800712461
Physical Description: 1 online resource (296 pages)

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Table of contents

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020 |a 9781800712461  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
100 1 |a Sharma, Rishi Raj,  |e author. 
245 1 0 |a Sustainability marketing :  |b new directions and practices /  |c Rishi Raj Sharma (Guru Nanak Dev University, India), Tanveer Kaur (Guru Nanak Dev University, India), Amanjot Singh Syan (Lovely Professional University, India). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online resource (296 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Part I. Marketing scenario in the 21st century -- Chapter 1. Brief history of business and its sustainability -- Chapter 2. Conventional marketing practices -- Chapter 3. The Sustainability Challenge -- Chapter 4. Marketing and socio-ecological balance -- Part II. Sustainability marketing: a new paradigm -- Chapter 5. The basic concept of sustainability marketing -- Chapter 6. Sustainability marketing - The environmental perspective -- Chapter 7. Sustainability marketing - the social perspective -- Chapter 8. Sustainability marketing- the economic perspective -- Part III. Consumer oriented sustainability marketing -- Chapter 9. Market segmentation, targeting and positioning -- Chapter 10. The sustainable consumer -- Chapter 11. Sustainability marketing mix -- Chapter 12. Sustainability branding -- Part IV. Sustainability marketing: strategic intent -- Chapter 13. Foundation of strategic sustainability marketing -- Chapter 14. Sustainability and business environments -- Chapter 15. Sustainability marketing strategy formulation -- PART V. Sustainability marketing: contemporaray issues -- Chapter 16. Digitalisation and sustainability -- Chapter 17. Contemporary issues in sustainability marketing. 
520 |a With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised. 
588 0 |a Print version record. 
650 0 |a Green marketing. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Kaur, Tanveer,  |e author. 
700 1 |a Singh Syan, Amanjot,  |e author. 
776 0 8 |i Print version:  |z 9781800712454 
776 0 8 |i PDF version:  |z 9781800712447 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781800712447  |y Full text 

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