Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists

• Main Authors: Syam, Niladri (Author), Kaul, Rajeeve (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Marketing > Data processing.; Selling > Data processing.; Machine learning.; Artificial intelligence.; elektronické knihy; electronic books
• ISBN: 9781800438828
• DOI: 10.1108/9781800438804
• Physical Description: 1 online resource (xxi, 196 pages)

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...