The global private health & fitness business : a marketing perspective

• Other Authors: García-Fernández, Jerónimo (Editor), Gálvez-Ruiz, Pablo (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
• Subjects: Physical fitness centers > Marketing.; Sports > Marketing.; elektronické knihy; electronic books
• ISBN: 9781800438521
• DOI: 10.1108/9781800438507
• Physical Description: 1 online resource (216 pages)

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the...

Table of Contents:

• Chapter 1. Introduction / Jerónimo García-Fernández and Pablo Gálvez-Ruiz Part I. The Europe Industry
• Chapter 2. The Fitness Industry in The United Kingdom / Ray Algar
• Chapter 3. The Spanish Fitness Industry / Manel Valcarce Torrente, Jerónimo García-Fernández and Pablo Gálvez-Ruiz Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members&#180 / Loyalty / Vera Pedragosa
• Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives / Efi Tsitskari, George Tzetzis and Alexios Batrakoulis
• Chapter 6. Business Models of Lithuanian Fitness Centers / Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas
• Chapter 7. The Fitness Industry in Turkey / Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz
• Chapter 8. The Fitness Industry in Italy / Paolo Menconi and Paolo Aldo MariaMonesi Part II. The North - South America industry
• Chapter 9. The Fitness Industry in The USA / Devin Anderson, Andrew Kim and James Zhang
• Chapter 10. The Mexico Fitness Industry / Isela Guadalupe Ramos Carranza, Javier Almazán Del Pozo and Rosa Elena Medina Rodríguez Chapter 11. The Fitness Industry in Chile / Daniel Duclos-Bastías and Frano Giakoni
• Chapter 12. Fitness in Brazil: a Diversified Market / Flávia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento Part III. The Asia - Pacific industry
• Chapter 13. The Fitness Industry in India: An Overview and Prospects / Linsy Mathew, Rajasekharan Pillai K and Simon George
• Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning / Duncan Murray and Karen Williams
• Chapter 15. Health &amp / Fitness Club Business in Japan / Yasuhiro Watanabe and Toshie Takahashi
• Chapter 16. Sports Fitness Industry in China / Liangju Zho, Zhao Wang and Ziqing Tuo Part IV. The Africa and Middle East industry
• Chapter 17. The Fitness Industry in Morocco / Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca Chapter 18. Saudi Arabia's Fitness Center Industry: Getting in Shape / Nawaf Almohaimeed and Marta Pérez Villalba
• Chapter 19. The Fitness Industry in Egypt / Khaled Ebada and Hamdy Mansour
• Chapter 20. The Fitness Industry in Kenya / Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen Chapter 21. Sport Fitness Industry in Iran / Sardar Mohammadi and Mohamad Kazem Azami.