Sports charity and gendered labour

In cities around the world, in parks and roadways, people are taking part in sporting charity challenges. Corporate sponsorship has transformed these events into philanthropic endeavours that bring corporate marketing strategies together with medical research and social care agendas. Despite this gr...

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Bibliographic Details
Main Author Palmer, Catherine (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
SeriesEmerald studies in sport and gender
Subjects
Charity sports events.
Sex role.
Sports > Sociological aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800434301
DOI10.1108/9781800434288
Physical Description1 online resource (136 pages).

Cover

Table of Contents:
  • Chapter 1. Sport, gender and charity
  • Chapter 2. Embodied labour and sports charity
  • Chapter 3. Emotional labour and fitness philanthropy
  • Chapter 4. Families, fitness philanthropy and domestic labour
  • Chapter 5. The enterprising self: Philanthropic labour and sports charity
  • Chapter 6. Reflections on sports charity and gendered labour.

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